3 Review(s)

This textbook is designed to help develop strong technical communication skills that will effectively translate into professional skills. It aims to enable the readers to master all the four pillars of communicationlistening, speaking, reading and writing (LSRW). It employs a step-by-step approach and offers rich pedagogy which will help readers get clarity of concepts. The new edition aims at making the book more comprehensive by including discussion on International Phonetic Alphabet (IPA), phonemes and syllables, mother tongue influence, group discussions, interviews, etc. It will help in wider coverage of syllabi across institutions. With continued enhancements in the content, this well-established book has been fulfilling the requirements of the readers of this subject for nearly two decades. It continues to be suitable for students pursuing a course on communication in engineering and similar disciplines. Salient Features: Enriched Content! Further sub-topics included such as oculesics, olfactics, sign language, use of punctuation etc. New topical coverage such as International Phonetic Alphabet (IPA), phonemes & syllables, punctuations. Rich Pedagogy for learning aids such as learning objectives, new illustration, review tips, recap boxes, progress checks etc.